Hotel Subjects Sales & Marketing Part 1

Definition of Sales & Marketing
Sales & Marketing was the most important in a company.
So that needs to manage, or form part of this work does not require complicated for a perusahaan.Karena Sales & marketing one of the backbone for the company in any business field.

MARKETING

The Marketing (Philip Kotler)
A function that describes the needs of business customers that have not been fulfilled at the moment and take the product, activity, strategy, innovation and service that can meet the needs of the

In The Line of Marketing is
A business process to meet the needs of the consumer goods and services.
Example:
In mid-October is the holiday season school children. Here, a marketing attempt to meet what the consumer needs at that time by making innovation a holiday package room school children.

Marketing Concept Hotel
The concept of marketing the hotel is a business idea or a view that makes the satisfaction of consumer / guest as a condition of a hotel.Jadi all activities leading to the hotel business in meeting the needs of consumers / guests that take pride in all desires.

Contents For Hotel Marketing
1) Search for Peluang Market
2) Analyzing Market General
 Market Segmentation
 target market
 Market position
3) Developing Marketing Strategies

Search for Segmen Market
In the era of global trade at this time many areas of the hotel's business grows, the competition and increasingly strict tajam.Maka each hotel issued advantage by creating the right marketing plan, efficient, effective, and strategic. With the benefits of the above Departement Marketing can easily explore the market opportunities that have

Analyzing Market General
In general, many masarakat interpret the market as a place to buy-sell transactions of products and services between sellers and buyers.
 consumer market
Market consisting of individuals and households that consume goods and services for personal purposes (outside Corporate Guest).
 Market business
Is the market where consumers who signed most of us are from a corporate company (textiles, property, bank, etc.)