Hotel Subjects Sales & Marketing Part 2

Market Segmentation
Market share is a distinguished group of buyers based on the needs, characteristics / behavior

The basics of creating market segmentation:
 Geographic Segmentation
 Demografik Segmentation
 Psikografi Segmentation
 Behavior segmentation

 Geographic Segmentation
Is the geographic market share as the state, regional, or city housing complex

 Demographic Segmentation
Market share is based on demographics such as age, gender, family size, income, education, jobs.

 Psikografi Segmentation
Market share is based on the characteristics of social class, lifestyle and personality

 Segmentation behavior
The buyer group is based on the knowledge, attitude and use a product

Go PROCESS market segmentation
 Identify the basis for market segmentation
 Gathering market information
 Develop composition profile market segments
 The consequences of market
 Estimation of each market segment
 Analyze market opportunities
 The control of the market

Market targets
Target market need to be defined first in the marketing strategy can be more effective on the target.

There are three factors that need to be in the target market
 The size and growth of market segments
 Resources pull market segment structure:
* Strength of competitors
* Price competition
* Suppliers / Support
 Target and resources company