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Sunday, February 1, 2009

Hotel Subjects Sales & Marketing Part 3

Market position
Is set so that the hotel occupies a place of clear, different and desired by consumers in comparison with the hotel next putting competitors compete positioning and detailed marketing mixture.

Prepare Srategi Marketing
Once we can analyze the market, it can dipastikanbahwa market place that is synonymous with competition, problems, and presumably perselisihan.Maka need for marketing to create a marketing strategy appropriate to address them.

There are 4 compilation strategy:
 Product Strategy
 Price Strategy
 Sales Strategy
 Marketing Strategy

Product Strategy
A strategy that guests / customers will love the products have best quality, performance and the good nature of most innovative and hotels must devote to continuously make improvements.

Pricing Strategy
The strategy of determining the price of products, where quality, innovation, facilities and service will greatly affect the determination of high-low product prices

Sales Strategy
A strategy that consumers will not come to a hotel unless the hotel business sales and promotion of good and effective both large and small scale.

Marketing Strategy
Be convinced that the strategy of achieving the target of marketing depends on the determination of the hotel and keiinginan market needs, targets and delivery of guest satisfaction.

How to Become One
Hotel Marketing
Once we know the definition, understanding, and concepts essential in the determination of the market, then at least can be described as what is marketing the hotel. But as well as any system that is used, the success of a marketing remain dependent on the individual. Because of the views or visitors on business partners is the substance's appearance and attitude from a marketing, not the system.

Marketing a Must Have Personality Hotel as follows:

A. Be an individual like that in people
As we know that appearance and attitude of a hotel marketing influence the level of business income and profit in hotel.Pada time guests / customers will be doing what has been offered from a marketing, he will usually pay out of her marketing and tersebut.Bagaimana look sikapnya? Will he be friendly or not?

Principles can be preferred order for Business Partners:
 Make a simple
 Both win or lose
 Do not prejudiced
 Plan each relationship
 Accept complaints
 purchase motivation
 Berlakulah can be trusted
 Remember the name
 Do not blame
 To make you always remember

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