SALES EXECUTIVE REPORT
INTRODUCTION
International Hotel Solo is a lot of experienced improvements in various fields both in the field of building physical and human resources is not lost. As evidence that occupancy rates in both the rooms and meeting rooms is increasing, especially in the month of March until May 2006. Most of the increase in occupancy rate was due to many events from various agencies in the form fullboard meetings (MICE) with a large scale so that the automatic revenue levels and FB FO Department Department continues to increase, in addition to the HK Department also increasing revenue, although not optimally. Faced with the many events that many held at the International Hotel Solo, the management is not just remain silent and do nothing. Management together with the training of diadakanlah "smart service" that aims to improve human resources for the entire karyawanInternational Hotel Solo and essentially aims to increase Traffic and knowledge of hotel products and services for all employees so that guests who stay DII nternational Hotel Solo satisfied and convenient to the service of the employees International Hotel Solo
Operations at the Department and FB FO Department no problems and everything smoothly. For months ago there was a problem between FB FO Department and the Department of pemostingan problem but it has be resolved so that now no longer a problem in the operational as well as the HK Department also no problem in the operational, even if there is a problem, it can be resolved directly immediately.
1. FRONT OFFICE DEPARTMENT
Room Sales:
According to existing reports total sales for the period rooms at the end of May 2006 reached Rp 106,384,175, - or with the 82.43% level of achievement of targets set by the management is Rp 129,067,200. Then for the total sales room from January until May 2006 was Rp 475,839,952, - or with the 80.49% level of achievement of predetermined targets Rp 591,201,900, -. This proves that the total room sales have not reached the target because the target of his own accomplishments is 90%. This condition occurs because the supply of hotel rooms is limited Baron causing a lot of guests to the hotel group lost the capacity of the room far more than the International Hotel Solo.
Telephone Sales:
According to reports obtained from the Department FO telephone that the total revenue for the month of May 2006 was Rp 407,800, - or with the 12.32% level of achievement of predetermined targets is Rp 3,310,065, -. This could happen due to not functioning properly PABX machine International Hotel Solo, which causes the guests are reluctant to bertelephone and can not access the internet.
Shopping Sales Line:
Until the end of May 2006, Line Shopping package held starting in 2006 noted that the total sales reached Rp 80.000, - (4 packages). This is likely due to interest the visitors still less when the promotion and up-selling was already done by the staff. Therefore still needs to be improved up-sell to the guests especially in July is the school holidays, it is expected that this package can be sold a lot because this market segment is a family package.
(Sales data packets attached Line Shopping)
2. Housekeeping DEPARTMENT
Laundry Sales:
According to reports from HK Department that the total revenue laundry until the end of May 2006 reached Rp 978,150, - or the rate of 33.89% achievement of targets set by management is Rp 2,886,222, -. Then, for a total revenue laundry from January to May 2006 is Rp 4,200,075, - or with the level of achievement of 34.76% of the total target set in the amount of USD 12,082,965, -. Laundry revenue levels from March to May 2006 continued to increase, although still far from achieving the targets set. This is because the revenue is already included Laundry in (include) the price of the room when there are guest laundry facilities group that already included the package. Laundry revenue small problem most likely was due to reluctance of the laundry room through the hotel laundry service, they prefer to wash themselves and dried at room balcony or most of the guests who stay overnight just prefer to wash at home. Therefore staff Roomboy HK particularly when cleaning rooms should have mengup-selling guests to use the hotel laundry to wash clothes in addition to the flier laundry.
3. FOOD AND BEVERAGE DEPARTMENT
Restaurant Sales:
In accordance with the data obtained that the total sales of both restaurant food and beverage until the end of May 2006 was Rp 2,217,500, - or about 29.33% for the achievement of predetermined targets of Rp 7,560,000, -. Total food and beverage revenue from January to May 2006 was Rp 12,303,000, - or the level of achievement of about 33.84% of the total target set for USD 36,360,000, -. Low level of achievement in this restaurant is because purchasing power is very low especially many stalls stood on the sidewalk a very cheap price by providing a menu similar to menus in restaurants and many people are still reluctant Solo or have thoughts that the price of restaurant / hotel is expensive. For a total cover-food restaurant in May 2006 increased compared to the previous month with the average rate of Rp 9497, - or by achieving the target of about 63.31% but the total cover for beverage restaurant in May 2006 has decreased compared to the previous month so that the average decline was ratenya. To ratenya own average of Rp 5638, - or by achieving the target of 62.64%.
Room Service Sales:
Total revenue Room service, according to data available either food or beverage in May 2006 was Rp 4,559,500, - or with the achievement level of about 47.68% of the predetermined target is Rp 9,562,500, -. Room service revenue for the month of May 2006 it experienced a decrease from the previous month. This is probably due to the many existing guests are fullboard so to eat and drink is included in the package so the tendency to order the room service is minimal, except that the room service revenue the previous month is higher than in May because that month there was room promo package revenuenya services include (include) the price of the room.
Mini Bar Sales:
According to existing data states that the total sales for the month mini-bar in May 2006 reached Rp 917,000, -. Mini bar revenue from month to month has increased continuously, so this is very good because it can boost revenue FB beverage at the Department even though not optimally. This condition indicates that the guests are reluctant to buy drinks in the room so they prefer to consume drinks that are available in the mini bar that is more practical and efficient time. Therefore, the possibility is not closed even if a standard room mini bar is also available that automatically Guests will also be consumed and can eventually increase revenue in the FB Department. Mini bar do not currently have a definite target because it is a means to boost revenue beverage from the minibar while the result itself is not satisfactory.
(Mini-bar sales data attached) Mini Shop (Drugstore + Cigarette) Sales:
In accordance with the existing reporting total sales of mini-shop in May 2006 reached Rp 1,281,000, - or with the achievement level of about 69.24% of the targets set for Rp 1.850.000, -. Then for the total sales of mini-shop of the month
January until May 2006 was Rp 6,336,300, - with a target of achieving approximately 68.50% of the predetermined target of Rp 9,250,000, -. Revenue mini shop in May 2006 increased continuously from the previous month due to many events held at restaurants or meeting rooms which are usually the guests who participated in the event the purchase of cigarettes and other needs in the mini-shop because it is the closest store although there are some guests who complain because the price is too expensive compared to prices in the shops outside.
Banquet Sales:
Total revenue banquet in May 2006 according to the report is Rp 35,417,500, - or by achieving the target of about 112.58% of the predetermined target is Rp 31,460,000, -. Although the banquet revenue for the month of May 2006 has decreased from the previous month but still achieve the target achievement. Banquet while total revenue from January until May 2006 was Rp 134,305,400, - or by achieving the target of about 91.80% of the total predetermined target of Rp 146,300,000, -. This proves that the revenue banquet until May 2006 had reached the target of achieving the predetermined 90%. This is because so many events (MICE) is capable accommodated by Resto International Hotel Solo is complete with roomnya meeting.
(Data banquet sales terlapir)
CONSTRAINTS
Sales operations in the well associated with FOs, or HK FB no problems at all. For problems that arise only technical problem is still there let PABX engine damage, lack of supporting facilities (LCD, computer, desk and chair meetings). The main thing that really needs to be noted by each department either FOR, HK or FB is how to increase the attractiveness of the guests when the campaign was carried out with intense.
SOLUTION
- It is expected that each department either FOR, HK and FB continue to improve up-sell to the guests about the packages available at the Hotel Baron, so guests know what the package is at the Hotel Baron, and finally took the package.
- For PABX engine damage problem, menginfokan to maintenance to be followed-up.
- It is desirable to fix the LCD's assets because there were many requests from our users and another meeting room in order to better compete with other hotels are mainly used in LCD roomnya meeting. In this case we would Panels provide not merely for the facility but we also need to rent or for guests who would use us to wear extra charge.
- It is necessary also additional computers to assist in operations in the FB Sales are likely to be realized next year.
- As well as entertainment facilities and to attract visitors to the restaurant berkujung very necessary to hold a live music which is regular.
- Inform all products and packages International Hotel Solo through the mass media both print and electronic (radio).
- Conducting sales calls continuously to various institutions.
- It should be done if the price (reset competitors and up date the price in time) so the price is still socially acceptable and competitive.
SALES ACTION PLAN (March-June)
All the action plan made by sales in general everything went well and almost all of them in accordance with the prescribed schedule. Only a few schedules that do not fit with the sales call timingnya example, up-date meeting rooms and making a monthly report.
Sales call: schedule a sales call should begin conducted in April 2006 was not undertaken because dapak so many events that took place at the Hotel Baron thus indirectly to focus first to the preparation and hadling event. Sales of new call can be conducted in May 2006 in conjunction with the event gathering held by the management Hotel Baron is quite a good response from every customer who was invited.
Up-date Meeting Room: up-date meeting rooms and wedding should be done in early April 2006 will however only be done by the end of April 2006 and completed in June 2006, this is because the electrical load calculation is also quite long and there should be research to determine competitors price comparisons out that the price at the Hotel Baron still be accepted by society.
Making Monthly Report: monthly report it is often not on time because in addition to in March until May 2006 so many events that took place was also caused by lack of computer facilities available so inevitably have to turn in its use so that it resulted in delays in making report.
FOR Learning Product: FO products for learning have been done mostly, but not about its operations.
Monthly Meeting: because it was a meeting the Sales Department Profit is not the regular monthly meeting following the FOR and FB department for the important things from each department was discussed in the profit department meetings.
Telemarketing: bidding by phone or by fax has done very well and no problems.
Monitoring Guest Comment: monitoring guest comment would have been done but the results have been reported by each of the relevant departments.
History of Sales: Sales do not make history of sales for each relevant department had reported it but the possibility for the next month will report sales data obtained from each department profit.
CONCLUSION
In principle, the overall sales operations from March - May 2006 smoothly and seeing the results that there is quite satisfactory although not perfect. It was not solely the work of sales alone, but all results were caused by the cooperation of a very solid all hotel staff and the Baron is very important is by the intervention of God alone. Sales believes that the results will contribute to the management of next month would be great because all the parties come together to build the International Hotel of Solo in order to continue to exist and continue to prosper even a favorite hotel for every layer of society in the Solo and around Indonesia.
"Keep To Do The Best"
0 comments:
Post a Comment